Tag: UK

When we are in love, we feel the need to be together with our loved one, all the time. We call or send small text messages very often, we cant wait to meet he or she for dinner, we feel like theres no one else in the world as important. Thats how being in love looks like. All beginnings are very intense and passionate. This strong feeling, the desire to be together always, may or may not last. You want to know if you are in a relationship that will evolve and move forward, or this is just a crush that will gradually cool off? That a look at these signs that indicate your present relationship can turn into a long term relationship.

All memories are precious. Does he or she tell you things like: Remember when we first met? Do they remember how you like your coffee and what you were wearing the first time you met? This is a sure sign that they really care about you and that you are important to them. Someone who cant remember the first movie you went to probably doesnt care enough. People tend to remember even the smallest details of a happy experience. And no, this is not something that only women do, men will remember small things that made them happy.

Nothing is more important than being with you. If they drop everything to be with you, they are in it for the long run. You know you are important to them if they consider whatever you need at that moment, more important that whatever they were doing. If they prefer to go out with friends while you are at home with the flue, they might not be around for a long time.

They are always on your side. That is a very important aspect in a long term relationship. Being in a strong, serious relationship is like a partnership. You should be on the same team, all the time, even when you are wrong. Someone who wants to build a long term relationship with you, will never disagree with you in public, or make you feel dumb.

Let me entertain you! Not everybodys a comedian, but when someone is in love with you, they try to make you laugh, no matter how silly they look. If you are upset or sad, and they start to make funny faces and turn into your own personal clown, they really care. No one wants to look stupid in front of someone they dont plan on seeing for a long time.

Making plans.Together. You will know for sure that this will be a long term relationship if your partner includes you in his or hers future plans. If they tell about the house they want to buy, the number of children they plan to have, or even their all time fantasy travel destination, they want you in their life for a long time.
You are the most beautiful person in the world. When we fall in love, we always think that the person we date is incredibly attractive. Its chemistry, its the new and exciting person you just start to know. Sometimes is happens that after we really get to know someone, they suddenly dont seam so hot anymore. If they still tell you that you are the most beautiful person in the world after they got to know you inside too, then they love you completely.

These are only some of the signs you should watch out for if you want to know what the future of your relationship will be. These are not strict rules; some might not apply to your relationship. The bottom line is that if you are on your way to a long and happy relationship, you should feel loved, desired, respected, protected and needed. The rest is for your work out.

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INTRODUCTION

Against the background of the current economic situation within the region, many marketers are looking for better and more effective ways of increasing their sales. Some of them assume that when there is greater media visibility, then one is more likely to boost their success. However, what most of these marketers are forgetting is that there are relationships that are created every time a sale is made. Consequently, their companies must look for ways in which they can sustain this kind of relationship. The proposal will examine how relationship marketing can boost company images in the car industry with specific emphasis on the issue of trust.

BACKGROUND

This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UKs economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985)

Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this companys success had been enhanced though relationship marketing. Other authors such as Kotler (2005) , DeYoung and Boldt (1988) & Berry (1983)

have examined ways in which relationship marketing can be integrated with other marketing concepts such as process reengineering. Furthermore, a lot of work has centred upon the use of relationship marketing in various aspects of an organisation. These include its application in the supply chain logistics, information technology and other vital sectors. (DeYoung, 1987)

RESEARCH QUESTIONS AND OBJECTIVES

The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives
1)What role does trust play in boosting relationship marketing in the automobile industry
2)What role does loyalty play in enhancing relationship marketing?
3)How can automobile companies apply relationship marketing in their marketing mix?
4)What is the value that relationship marketing brings to automobile companies?

Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985)

METHOD; RESEARCH DESIGN
The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007)

Personal interviews will be utilised when dealing with company representatives owing to the fact that they will be useful in highlighting certain unique r. marketing features prevalent in their organisations. However, in order to get uniform responses from clients, it would be favourable to use questionnaires for them. Secondary data will also form an important part of this research because it will provide a backbone for determining those elements that cannot be conducted practically and this include measurement of the value added to companies as a result of relationship marketing.

DATA COLLECTION
Data will be obtained through sales performance records released to the public by industry analysts. Data will also be obtained through the use of personal interviews. The population size in this part of the research will be made up of all top performing automobile companies in the UK. Ten sales representatives will be chosen from these companies. The sampling criteria will solely be based on that companys willingness and response to requests for interviews.

In the other aspect of the interview involving the public or various clienteles, the research will need to obtain fair representation from various parts of the UK. Consequently, a telephone directory will be used and respondents will be asked whether they would like to participate in the research. The questionnaires will be delivered personally to their residential areas after they accept to participate. Sampling criteria will be based on non probability sampling. Numbers will be chosen randomly in order to minimise biases. The research will involve ten personal interviews for sale representatives in automobile companies. Additionally, fifty questionnaires will be filled by those who accept to participate. (Durfee & Chase, 2003)

The research will also make a number of ethical considerations. Confidentiality will be a key concern as respondents in the questionnaire and the interview will be protected from other parties by concealing their identities. Additionally, care will be taken to ensure that clients only answer those questions that they feel comfortable with since they will be informed about this at the beginning of the research.

TIMESCALE

RESOURCES
Secondary data will largely be obtained from financial data released to the public. This will available in the school library and also in internet websites. This information will be crucial for ensuring that the issue of company image is duly inspected.

REFERENCES

Kotler, P. (2005): Relationship marketing- gaining competitive advantage through customer satisfaction and customer retention; North Western University Press
Nilsson, T. (2004): Customer relationship management within the US Automotive Industry; department of BA and Social Sciences, Lulea University Report, 18th June
Envision software (2007); Project Timeline management, available at http://www.envisionsoftware.com/ accessed on 11th November 2008
Durfee, W. & Chase, T. (2003): Project management, University of Minnesota Press
DeYoung, B. (1987): Marketing Your Charter Boat Enterprise – Putting Relationships to Work; Information Bulletin, no. 206
Berry, L. (1983): Relationship Marketing in Perspectives on Services Marketing; American Marketing Association
DeYoung, B. and Boldt, W. (1988): Relationship Marketing – Putting Relationships to Work, in Cornell Cooperative Extension Marketing Manual
Jackson, B. (1985): Build Customer Relationships That Last; Harvard Business Review, 120-28
Levitt, T. (1983): After the Sale, in The Marketing Imagination; Free Press