Month: August 2018

INTRODUCTION

Against the background of the current economic situation within the region, many marketers are looking for better and more effective ways of increasing their sales. Some of them assume that when there is greater media visibility, then one is more likely to boost their success. However, what most of these marketers are forgetting is that there are relationships that are created every time a sale is made. Consequently, their companies must look for ways in which they can sustain this kind of relationship. The proposal will examine how relationship marketing can boost company images in the car industry with specific emphasis on the issue of trust.

BACKGROUND

This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UKs economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985)

Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this companys success had been enhanced though relationship marketing. Other authors such as Kotler (2005) , DeYoung and Boldt (1988) & Berry (1983)

have examined ways in which relationship marketing can be integrated with other marketing concepts such as process reengineering. Furthermore, a lot of work has centred upon the use of relationship marketing in various aspects of an organisation. These include its application in the supply chain logistics, information technology and other vital sectors. (DeYoung, 1987)

RESEARCH QUESTIONS AND OBJECTIVES

The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives
1)What role does trust play in boosting relationship marketing in the automobile industry
2)What role does loyalty play in enhancing relationship marketing?
3)How can automobile companies apply relationship marketing in their marketing mix?
4)What is the value that relationship marketing brings to automobile companies?

Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985)

METHOD; RESEARCH DESIGN
The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007)

Personal interviews will be utilised when dealing with company representatives owing to the fact that they will be useful in highlighting certain unique r. marketing features prevalent in their organisations. However, in order to get uniform responses from clients, it would be favourable to use questionnaires for them. Secondary data will also form an important part of this research because it will provide a backbone for determining those elements that cannot be conducted practically and this include measurement of the value added to companies as a result of relationship marketing.

DATA COLLECTION
Data will be obtained through sales performance records released to the public by industry analysts. Data will also be obtained through the use of personal interviews. The population size in this part of the research will be made up of all top performing automobile companies in the UK. Ten sales representatives will be chosen from these companies. The sampling criteria will solely be based on that companys willingness and response to requests for interviews.

In the other aspect of the interview involving the public or various clienteles, the research will need to obtain fair representation from various parts of the UK. Consequently, a telephone directory will be used and respondents will be asked whether they would like to participate in the research. The questionnaires will be delivered personally to their residential areas after they accept to participate. Sampling criteria will be based on non probability sampling. Numbers will be chosen randomly in order to minimise biases. The research will involve ten personal interviews for sale representatives in automobile companies. Additionally, fifty questionnaires will be filled by those who accept to participate. (Durfee & Chase, 2003)

The research will also make a number of ethical considerations. Confidentiality will be a key concern as respondents in the questionnaire and the interview will be protected from other parties by concealing their identities. Additionally, care will be taken to ensure that clients only answer those questions that they feel comfortable with since they will be informed about this at the beginning of the research.

TIMESCALE

RESOURCES
Secondary data will largely be obtained from financial data released to the public. This will available in the school library and also in internet websites. This information will be crucial for ensuring that the issue of company image is duly inspected.

REFERENCES

Kotler, P. (2005): Relationship marketing- gaining competitive advantage through customer satisfaction and customer retention; North Western University Press
Nilsson, T. (2004): Customer relationship management within the US Automotive Industry; department of BA and Social Sciences, Lulea University Report, 18th June
Envision software (2007); Project Timeline management, available at http://www.envisionsoftware.com/ accessed on 11th November 2008
Durfee, W. & Chase, T. (2003): Project management, University of Minnesota Press
DeYoung, B. (1987): Marketing Your Charter Boat Enterprise – Putting Relationships to Work; Information Bulletin, no. 206
Berry, L. (1983): Relationship Marketing in Perspectives on Services Marketing; American Marketing Association
DeYoung, B. and Boldt, W. (1988): Relationship Marketing – Putting Relationships to Work, in Cornell Cooperative Extension Marketing Manual
Jackson, B. (1985): Build Customer Relationships That Last; Harvard Business Review, 120-28
Levitt, T. (1983): After the Sale, in The Marketing Imagination; Free Press

This a part of a series of articles that cover the basic principles of astrological compatibility.

taurus leo sexual relationship

Heres the quick guide to astrology! Some signs are positive, some negative, according to their element: fire, earth, air or water. Some are fixed, others cardinal’, and some mutable, describing their quality, or how they respond to external input: resisting change, initiating change or influencing change. Also each sign is said to have a ruler, its guiding planet that substantially influences it.

taurus leo sexual relationship

These are the basic variables and the first things to examine when evaluating how two signs get along together. Generally two positive or two negative can work very well, although the cross-mix can be a challenge since extraverts and introverts have different needs and attitudes. With the qualities, we can say that it is better if they are not the same; so for example fixed is better with either mutable or cardinal, especially if they are cross-mixed in their elements.

taurus leo sexual relationship

Taurus is a negative earth sign of fixed quality, ruled by Venus. Leo is a positive fire sign of fixed quality, ruled by the Sun. So with the relationship between Taurus and Leo we have negative and positive which is sometimes quite challenging. and fixed with fixed which is often difficult. At first glance, therefore, all in all things look rather troubled.

taurus leo sexual relationship

What does it mean when we say that Taurus is ruled by Venus? Leo is ruled by Sun? What are rulerships? Well, leaving aside more esoteric wisdom, we can simply put that Taurus easily exhibits Venuss qualities such as eroticism, peace and solidarity. Equally Leo has a more Sun like manner of operation, showing will, confidence and equanimity.

taurus leo sexual relationship

The rulerships can give us a real clue as to how a couple will settle into the mutuality of expressing themselves. As he shows art or style, she responds with essence or, as she might display taste then he could respond with consciousness and heart according to the situation and individuals involved. When things are working well, words like calm, thankful and joyful may apply, and on a bad day it may be better to use descriptions like shocked, inert and apathetic.

taurus leo sexual relationship

As a general rule, each will hope to receive from the other opportunities and encouragement to express acceptance, inclusion, appreciation and some kind of confirmation that a positive contribution has been made. Also each of us needs the possibility for a degree of autonomy and the integrity to live out our own values in order to give a sense of authenticity and individuality.

taurus leo sexual relationship

To relate this to the 7 Words Self-Realization Method, we can say first that there are 7 primary words: no hello thanks goodbye please sorry and yes that together cover every aspect of life and – in this case – particularly relationship. When you know how to focus on them, everything can become a lot clearer. Typically Taurus is expected to be a lot stronger with Thanks than they are with Yes. Leo will probably shine with Thanks and be not so good with Sorry.

There are explanations to be found on the 7 Words website, listed below, about how the various combinations can be seen and whether you are strong on one word and weak on another. This awareness is so useful if you want to make improvements in the difficult areas of your life. Somehow everything becomes so much easier to fix when you know whats wrong.

Companies that need customers in order to build a profit need to have a system in place that effectively and successfully manages the customer/client relationship. Many companies are choosing to have some of their employees earn a certificate in customer relationship management or contact management. This type of education will prepare employees to interact with customers and potential customers in a positive way that encourages future communication and the sought after sale. Customer relationship management teaches the tools that are needed to reach a customer in a way that instills trust and confidence. Some of these tools include methods in the way the customer is approached. Building up a level of common ground with the customer is an effective way to start building that confidence. Studies show that people are drawn to what they are attracted to. When a customer is approached by a salesperson that is confident, well dressed, and can communicate well, they are more likely to listen from the beginning to the end.

Contact management is all about teaching companies to successfully manage all the contacts that they initiate over a period of time. Its one thing to develop those contacts, but its important that you know what to do with them when you have them. Contact management teaches tools that allow employees to take those contacts and turn them into profits and sales. Customer relationship management and contact management are effective tools for generating profits that more and more companies are using to improve their leverage in the market. With the level of competition today in any industry, companies need to have the edge up on all the others. This means utilizing customers and contacts as strongly and effectively as possible without losing one along the way. With these types of tools at their disposal many more companies are watching their customer sales improving.

Many people feel trapped in a relationship, yet fail to do anything about it.

The reasons for staying stuck are numerous, including assuming it’s better for the children to stay, illness or lack of physical mobility or stamina, financial restrictions, fear of retaliation, fear of being single, fear of losing half of one’s assets, and fear of being part of a -failed- relationship.

Open and honest communication is the most recommended way to deal with feeling trapped in a relationship. But what if you’ve tried that and it didn’t work, or being too candid about how you feel isn’t an option, and you can’t leave yet for whatever reason?

Here are five other ways to help you deal with such a situation:

1) Focus on yourself and your passions instead of the relationship. If you’ve tried repairing your relationship but it hasn’t worked or she’s just not interested, it’s time to do what makes you happy. After you take care of your responsibilities such as work, caring for the children, paying bills and doing household chores, use the rest of your time to do what you want to do. Develop your independence and see yourself as an individual rather than half of a couple.

2) Use Subliminal MP3 audios. This technology can help you with almost any goal, including overcoming the perception of being trapped in a relationship. For example, sometimes just a boost of confidence, sense of humor, or self-love will make it much easier to deal with your situation. If the relationship is salvageable, a subliminal MP3 audio to improve your relationship can make a world of difference.

3) Utilize hypnosis. Many people are scared of hypnosis, thanks to silly hypnosis stage shows and movies. Essentially hypnosis is just a deep state of relaxation. In fact, you’ve been hypnotized many times without even realizing it, like when watching TV or driving a familiar route. Hypnosis can change your perception of your partner and relationship for the better, and even uncover childhood memories that may be interfering with your relationship now. You can see a trained hypnotist, or use one of many hypnosis MP3 audios available for specific relationship and personality issues.

4) Try Past Life Regression. What do past lives have to do with your current relationship? A lot, according to people who have uncovered past life issues that carried over to their current love life. The theory of reincarnation is directly related to the theory of karma, which means many of the pleasant and not so pleasant situations in your life now might be the result of your actions in past lives–not as a punishment, but to learn and grow. Even if you don’t believe in past lives, the process of past life regression can help you by perceiving it as symbolism. With the right past life therapist or MP3 audio, your mind will help you -go back to the cause,- perceive it, accept it, and release it. Past life regression can be an extremely freeing and empowering experience.

5) Free yourself from unseen negative energy with Spiritual Detox. Sometimes relationship problems are the result of negative energy. Once you remove it from your energy field and know how to spiritually protect yourself, you’ll both feel more at peace and loving, and less combative.

As dreadful as feeling trapped in a relationship is, even if you can’t change your partner, you do have the ability to change your perception of the situation and these methods will help.

Free report: 13 Spiritual and New Age Myths and 13 Other Spiritual Laws Besides the Law of Attraction. We offer practical spiritual guidance and tools, including Spiritual Detox and Let Go MP3 meditation audios

Copyright Stephen Petullo, Scott Petullo

So, your girlfriend cheated on you? Im truly sorry to here that. Its a real challenge to have to deal with something like that. Sure you could dump her, and theres nothing wrong with that, but this could also be an opportunity to try to deepen your love and learn to forgive and accept despite something devastating like cheating.

Here are 3 steps you can take to forgive your girlfriend and enjoy your relationship together.

Talk It Out – Talking is by far one of the best ways to get to the bottom of any relationship problem. Its a pity that more people dont do it. Simply sit down and tell her exactly how what she did made you feel.

Also try to understand her point of view. See if she cheated because felt something was lacking in your relationship and she felt that she had to look outside of the relationship to get her needs met.

What is most important is that the two of you can set aside the urge to argue or play the blame game and simply have an honest discussion about how the situation makes each of you feel.

Make Her Promise to Be Loyal – Make her promise not to do it again. Be sure that she knows that youre not going to tolerate cheating anymore. Make sure that she doesnt just promise in an attempt to smooth things over without any real intention of changing her ways.

The last thing you want is to just be a doormat acting as her safe guy who she can always fall back on while shes really out shopping around for another boyfriend.

Make her promise to never do it again and tell her that if she does, the relationship is over. You mean business here, so dont sugar-coat it and make sure she understands that you are serious here.

Let Go of the Cheating – The last thing you need to do is to simply let go of what she did. I know that it can be hard to get rid of those images of her with that other guy, but youve got to put it in the past.

Remember that letting go means that you dont keep it in your back pocket and use it as some sort of guilting device (You cheated on me, so you owe me) or some kind of weapon to use against your girlfriend in a fight.

Forgiving is to completely let go of what happened and being willing to love and accept your girlfriend despite what she did. Trust her when she promised never to cheat again, and move on with your relationship together.

Learning to forgive a cheater is not going to be easy. It can be difficult to deal with tall emotions you are going through and resolving the problems in your relationship, but that doesnt mean it is impossible. With work, commitment, and patience, the two of you can overcome this stumbling block on the road to a successful relationship.